Making conscious choices respecting the human being and the world around us, for us means being sustainable.

It means that at the center of our work there are first of all people and the earth and, as essential resources, they must be safeguarded.

We believe in the health and well-being of body, mind and spirit, in ethical and transparent production.

For our garments we aim for simplicity and comfort, enhancing the aesthetics and details typical of the Made in Italy tradition, so that you can always feel at ease while wearing them.

We offer beauty and wellness allies in shapes, fabrics and colors.

Among our fabrics we have chosen organic cotton, natural and vegetable fibers, regenerated and recycled fabrics, but also a brilliant polyamide charmeuse. Because sustainability is not only in the origin of the raw material, but in the processing and the entire supply chain.

All our fabrics are made in Italy within the companies themselves, in a verticalized production cycle and increasingly projected towards a circular economy model with the aim of enhancing their authenticity and create an innovative product, respecting traditions, ethically, socially and ecologically responsible.

The entire production chain pays particular attention to energy and water saving, focusing more and more on the supply from renewable sources.

We are a slow fashion brand, 100% made in Italy and at Km 0.

From cutting to packaging, ironing and packaging, the creation of Atma Feed your soul garments is handcrafted in Biella, the city where we live, through small productions aimed at containing waste.

Our goal is to rely as much as possible on local producers or on the national and regional territory to support our community and offer you, who will wear it, an authentically Italian product made with love.